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Privacy reform has finally arrived and though not all of the elements made it to parliament. With these changes it is challenging to know what has been approved and what impacts this could have on businesses. Our leading privacy partner - Chris Brinkworth from Civic Data wrote a great piece for The Australian.

Third-party cookies have been the glue (or tiny data packet) that has been running data, data sharing, advertising placements and more for the past 10+ years. That though had issues around data privacy and usage. Browsers and legislation have pushed for the deprecation of these third-party cookies. Learn about cookies, types, usage and what to do now that we finally have another announcement from Google.

In the past six weeks, deploying AdFixus has allowed us to gain insights on nearly 600,000 unique 7News.com.au browsers, with many coming from Safari, or social referrals which [previously] meant little to zero insight – simply put, a blind cookie we knew nothing about. Now we can drop them into cohorts

Google’s announcement is a momentary breather, but it doesn't change the broader trajectory towards a privacy-first internet. Businesses should use this time to continue evolving their strategies, focusing on building robust first-party data practices and exploring innovative privacy-preserving technologies.

Google’s Privacy Sandbox initiative starts to take shape, ad-tech companies are voicing their concerns about the digital giant's new approach to online advertising.

AI landscape evolves, so too must our approach to data. The excitement around AI’s capabilities should not overshadow the critical importance of data quality. The message is clear: to unlock the full potential of AI, we must start with high-quality data. 

The humAIn conference, held annually in Sydney, is a cutting-edge event that focuses on the intersection of AI, media, marketing, and the creative industries.

D_Coded 2024, hosted by News Corp Australia, showcased significant advancements in digital advertising and data capabilities in collaboration with AdFixus.

Contextual advertising, which aligns ads with the content of the web page rather than the past behavior of its visitors, offers a compelling alternative that respects user privacy and complies with tightening regulations

In this blog post, we will explore the implications of this transition and provide actionable strategies to adapt effectively. From leveraging first-party data and exploring new technological solutions.

The curtain call for third-party cookies is not just a technical update; it is a fundamental shift that challenges the traditional paradigms of targeted advertising and personalized marketing

Understanding the nuances of identity resolution is essential in the dynamic field of digital marketing. The decision to use deterministic or probabilistic matching depends on your specific marketing objectives and the quality of your data, as each method comes with its own set of strengths and weaknesses.

​The loss of third-party cookies will have a profound impact on digital campaign strategies and could result in substantial revenue losses for your company. Learn how to easily calculate that revenue risk and mitigration strategies

Consent Management Platforms serve as essential tools for businesses seeking to navigate the complex terrain of data privacy regulations while maintaining trust and transparency with their customers. While they come with challenges,the benefits of implementing a robust CMP far outweigh the drawbacks, ultimately contributing to a more ethical and responsible approach to data processing.

AdFixus is honoured to be accpeted into the Identity Partner List from Prohaska Consulting. The list categorizes leading regional and global solutions providers across three critical categories: Deterministic, Probabilistic, and Contextual

The transition from First-Party Sets to Related Website Sets (RWS) marks a significant evolution in the way browsers handle site relationships and privacy. This change reflects a broader shift towards enhancing user privacy while still allowing organizations to maintain seamless cross-domain experiences. Developers need to be cognizant of the implications of RWS, particularly as third-party cookies are phased out in favor of more privacy-centric solutions.

In the evolving landscape of digital privacy, Related Website Sets (RWS) emerge as a beacon for organizations navigating the imminent deprecation of third-party cookies. As part of Google's Privacy Sandbox initiative, RWS offers a structured method for companies to assert the kinship of their web domains, thereby preserving essential user experiences such as seamless sign-ins and personalized content across related sites.

Related Website Sets (RWS) stand as a beacon of innovation for entities operating across multiple digital domains, offering a sustainable model for user experience in a rapidly evolving privacy landscape. This initiative paves the way for seamless cross-domain interactions, ensuring that organizations can navigate the shift away from third-party cookies without losing sight of user-centricity and functionality.

Unlock the mystery of first-party cookies! Enhance your marketing prowess and gain the competitive edge. Unveil the secret now!

Advertisers are gradually realizing that the challenge posed by cookie deprecation revolves more around measurement than targeting.

Dive into the art of digital identity! This article guides you in mastering and controlling your digital persona effectively. Unveil your online presence like never before!

The shift towards anonymous federated identity underscores a pivotal transformation. This evolution champions personal privacy while empowering businesses to forge meaningful connections. Embracing privacy-centric solutions like anonymous federated identity symbolises our industry's commitment to adaptability and respect for consumer autonomy.

Google's phase-out of third-party cookies is not just a technical overhaul; it's a pivotal moment that reflects a broader societal shift towards valuing digital privacy and user agency. Marketers, developers, and publishers must work in concert to embrace new technologies and develop strategies that align with this privacy-first landscape.

Google officially ended support for Ad Manager Spotlight tracking today (February 22, 2024) as part of their third-party cookie deprecation timeline. The “Attribution Reporting API” (ARA) from Privacy Sandbox is poised to replace the functionality of Spotlight measurement. The question for the industry: “is the Attribution Reporting API a sufficient substitute?”. If you’re evaluating this decision today for your business, why not try our First-Party Attribution solution?

Adobe's ECID service forms a cornerstone of identity management, its limitations necessitate a proactive approach. AdFixus ID emerges as a solution, empowering organizations to navigate the evolving digital landscape while ensuring consistent and persistent user identities across domains. Embracing such solutions is vital for delivering a seamless and personalized user experience in an era of increasing privacy constraints. ‍

Apple have submitted an initial proposal for a new privacy-preserving method of measuring advertising effectiveness called “Private Ad Measurement” (“PAM”). The proposal was submitted to the PATCG group and is currently an “individual draft proposal”. It has not been adopted by the Private Advertising Technology Community Group yet.

Opting for anonymous federated identity solutions like AdFixus’s patented identification method offers companies a strategic advantage by balancing security with privacy concerns.

Anonymous federated identity through AdFixus makes it possible to develop a first-party data strategy that meets your business goals without compromising your customers’ need for data privacy and protection. 

Unmask the art of internet invisibility! Dive into the dance of anonymity and master the skill of crafting a seamless anonymous identity online

Unravel the mysteries of your online identity! Discover how your digital footprints shape your virtual existence and influence real-life consequences.

Understanding your New vs Returning users seems like a simple analysis in most cases this is being mis-represented in your analytics tool set. With the deprecation of third-party cookies, the data you report on is having a significant impact to your business across several business-critical areas. A true first-party durable ID, like AdFixus, is an investment you can’t afford to ignore.

By harnessing collective customer data and delivering personalized experiences, multi-brand retailers create a positive brand journey, transforming potential customers into loyal advocates, securing sustainable growth and trust.

AdFixus, is proud to announce the successful implementationof its latest release of its first-party identity solution. This release marks a significant achievement for our partners, highlighting the company'scommitment to prepare businesses to meet the world’s most stringent privacyrequirements, whilst optimising data collection processes and eliminating thecreation of IDs based on unwanted traffic.

You need to move now from your third-party cookie usage to using and collecting first-party data. Learn why you need to shift to first-party and its benefits for your organisation.

There are several distinct types of data your business may be collecting and using. Understanding the distinctions between these types is critical to forming a data strategy that’s secure and compliant—and that meets your customers’ demand for personalised experiences.

A truly great personalisation feels great as a customer. To get there requires data and the right type of data. Learn what is required to get you started

Unveil the mystery of digital anonymity! Explore how embracing the 'Ghost in the Machine' can provide unprecedented advantages in our increasingly digital world.

Unlock the magic of first-party cookies! Discover how they orchestrate your online experience in this symphony of data. Tune in now!

Unlock the secrets of data collection & online tracking with our comprehensive guide. Step into the digital age armed with knowledge and confidence!

Uncover 13 powerful strategies to minimize online data tracking. Take control of your privacy now and outsmart the trackers with our expert tips!

The industry is seeing a lot of upheaval now. With third-party cookie deprecation and the rise of consumer privacy publishers are looking for solutions to reclaim the lost traffic and make every ad addressable. While they remain confident that this situation will improve, they are not confident in the solutions that enable it. AdFixus provides solutions that generate identifiers and offers activation mechanisms to guarantee compliance with the strictest privacy and data security standards, all while not capturing or monetising consumer data.

Attribution is regaining focus in market as brands andpublishers are struggling with the demise of third-party cookies and thechanges to the way browsers handle privacy. Fingerprinting could be limited inits feasibility as legislative changes could restrict the collection of thisuser behaviour data without consent.

Unlock advertising success! Master Demand Side Platforms (DSPs) and design compelling campaigns with our insightful guide. Your next big ad campaign starts here!

Explore the evolving digital ad landscape as 3rd party cookies crumble. Discover what this change means for marketers. Stay ahead, stay informed!

Diving into the post-cookie era, you've seen how personalization is your compass in today's marketing wilderness. It's not just about surviving, but thriving.By crafting persuasive messages, leveraging data, and embracing new trends, you can overcome challenges and reap the fruits of personalization.

As we navigate the ever-changing landscape of digital advertising, the battle against ad fraud remains a significant challenge. The alarming statistics provided by Juniper Research emphasize the urgency of the situation. Despite the industry's proactive efforts to curb ad fraud, the problem persists and threatens to undermine the trust and effectiveness of online advertising.

We are continually asked this question and so we thought it would be a good idea to jot down some ideas on where our clients are integrating the AdFixus ID now that they have it deployed.

Dive into Australia's viewpoint on internet privacy, navigating the high tides of trust and security in the digital world. Surf's up on online privacy!

Demand-Side Platforms (DSPs) have emerged as powerful tools for advertisers and publishers. Their ability to automate and streamline the ad-buying process, coupled with advanced targeting capabilities, has transformed the digital advertising ecosystem.

Marketing attribution is a powerful tool for modern marketers, helping them unravel the complex web of customer interactions and make data-driven decisions to optimize campaigns and boost ROI. It's not without its challenges.

Unlock the secret life-saving role of ad targeting! Explore how it goes beyond clicks and impressions. A must-read for tech-savvy life savers!

Discover how to balance marketing ambitions while reducing digital ad emissions. Let's put sustainability in the spotlight and redefine the future of advertising.

Dive into the digital world's hidden secrets. Discover how transparency and authenticity shape your online experiences. Get ready to unmask the internet's untold truths!

Is Google Privacy Sandbox the solution we have been waiting for? With the Related Website Sets API now live to Chrome users we explore the solution, its limitations, and share why it should not be considered a silverbullet.

AdFixus has added fifty years of heft to its leadership credentials with three key appointments to its executive team. It wants to capitalise on the increasing focus on identity management as privacy concerns grow, and third party cookies decay.

Programmatic marketing, an approach to delivering targeted ads through automated systems, has revolutionised the industry. However, as the digital marketing ecosystem expands, so do its carbon emissions, particularly within the realm of Scope 3.

Unlock the secrets of GDPR compliance! Navigate complex regulations with ease and ensure your business is always in the clear. Click to learn more!

Unlock the secrets of online data rights! Safeguard your digital identity with our insightful guide. Your personal information matters - learn to protect it now!

Fingerprinting is heavily used today and you are being profiled as you surf across the web. This is all happening without most people's knowledge and definitely without most people’s consent. Good news is there are solutions like AdFixus that do not run via fingerprinting.

We are thrilled to announce that AdFixus (www.adfixus.com) has successfully obtained the ISO 27001:2022 certification; standard for information security, cybersecurity and privacy protection.

Unlock the secrets to secure browsing! This article reveals top Privacy-Aware Browsing Habits that shield your online activity. Stay private, stay safe!

Unmask the unknown! Dive into our enlightening article on Internet Anonymity. Learn to safely surf the web while maintaining your privacy.

It has been four decades since the Australian Privacy Act has been updated. There is, and there will continue to be, a lot of debate around the terms within the Act and its ramifications across various industries.

Supply-side platforms play a vital role in programmatic advertising, enabling publishers to optimise their ad inventory management and connect with a wider range of advertisers.

Discover Customer Profiling 2.0: Unleash the power of first-party data for hyper-personalized marketing strategies that skyrocket your brand's success!

In today's digital age, your online presence is more significant than ever. Every time you browse the web, post on social media, or make a purchase online, you leave behind a trail of data known as your digital footprint. This information can reveal a lot about you and may even impact your life in ways you haven't considered.

We hear the term PII a lot these days, but what is Personal Identifiable Information? What are some of the different types of information and what is changing in the industry landscape? It is vital that you understand these changes and the potential impacts to your business.

Google’ has announced an official roll out of their Privacy Sandbox as they finally deprecate third party cookies, but is this enough to solve your business needs?

The importance of data in business decision-making has increased significantly. Companies are now realising that the data they collect and analyse can be one of their greatest and most valuable assets. It is certainly the most valuable asset for understanding their customers, improving their products and services, and ultimately driving growth.

Carsales mediahouse partners with AdFixus to solve technology challenges brought about by a need to move away from third-party cookies and to ‘future-proof’ in the face of growing privacy and consent rules.

Carsales and AdFixus have partnered to power its anonymous audience identification technology and gain insight into its cross-domain traffic as well as increase its audience-driven advertising and marketing opportunities.

Why do some businesses need to collect PII and are they open and transparent in how they use it? AdFixus believes that the advertising industry needs to change and become more customer and privacy centric.

Personalisation is critical for customer experiences. Businesses that want to stay ahead of the game need to move away from third-party cookies and embrace first-party cookies built for privacy and consent.

Improving CDP performance at Carsales - Using an AdFixus ID, Civic Data ensured the consumer’s digital identity is stored in a first-party context, with their consent, on their consumer device.

As the digital advertising industry continues to adapt to the deprecation of third-party cookies and mobile advertising IDs...