AdFixus is Excited to Join IAB Australia and IAB Data Council

We’re excited to announce that AdFixus has officially joined IAB Australia and the IAB Data Council!

As a company committed to privacy-first solutions and innovative digital advertising, this partnership aligns perfectly with our mission to drive a more responsible and effective data-driven ecosystem. By collaborating with industry leaders, we aim to contribute our expertise in privacy compliance, identity solutions, and first-party data strategies to help shape the future of digital advertising in Australia.

The Interactive Advertising Bureau (IAB) Australia is the leading trade association for online advertising, dedicated to fostering a sustainable and diverse digital advertising ecosystem. As a registered not-for-profit organisation, all membership fees and revenue are reinvested into initiatives such as industry resources, events, reporting, and advocacy.

As one of over 45 IAB offices worldwide, IAB Australia is committed to driving innovation in the fast-evolving digital advertising and technology landscape. We provide industry standards, best practice guidelines, research, and resources to enhance digital ad effectiveness and strengthen the supply chain. Additionally, we manage a sole and preferred supplier agreement for digital audience measurement, delivering a world-class solution to support transparency and growth in the industry.

“IAB Australia is delighted to welcome AdFixus as a member and Philip Coetzee as their representative on our Data Council. I’m personally excited to leverage their expertise in privacy-first data solutions as we continue to help our members, and the industry-at-large here in Australia, to navigate the ever-evolving digital landscape.

It’s also fantastic to see a home-grown business so active in-market, leading the way with both proprietary in-house tech solutions and leveraging global partnerships - and we look forward to collaborating with AdFixus to help support sustainable market growth through 2025 and beyond.” Jonas Jaanimagi (JJ) - Teach Lead, IAB Australia

AdFixus recently was included in the September 2024 Identifiers Explainer Guide and Matrix: 2024 edition in which they set out to provide a very simple explainer of the various identifiers in the Australia market, including some recently updated technical best practices and an updated visual ID Matrix of the most popular available solutions for both ID providers and audience matching tools.

See the Civic Data / Carsales / AdFixus case study presented at the Data & Privacy Summit

We look forward to engaging with the IAB community, sharing insights, and working together to foster innovation and trust in the evolving digital landscape.

Stay tuned for updates as we embark on this exciting journey!

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