News Corp showcases new capabilities with AdFixus
May 31, 2024
May 31, 2024
D_Coded 2024, hosted by News Corp Australia, showcased significant advancements in digital advertising and data capabilities. The event highlighted News Corp's commitment to leveraging first-party data and innovative technologies to improve advertising outcomes for its clients.
A key focus of D_Coded 2024 was the enhancement of the Intent Connect platform, which now includes AI technologies to facilitate advanced data collaboration, audience targeting, and campaign measurement. This platform aims to streamline digital marketing campaigns and deliver precise, measurable outcomes for advertisers (Mediaweek) (Mediaweek).
News Corp also announced integrations with Google PAIR and LiveRamp ATS Direct, enhancing its Customer Match tool. These integrations enable advertisers to better understand customer behavior and create specific audience segments for targeted campaigns, all while maintaining privacy compliance (Mediaweek) (Mediaweek).
AdFixus, represented by Roland Irwin, played a significant role at D_Coded 2024, emphasizing the importance of signal gain in digital advertising. This approach enhances insights, targeting, personalization, and measurement capabilities, which are critical in the evolving digital landscape (Mediaweek) (Mediaweek).
Key messages he spoke about on stage includeded:
Mi3 reported that "For AdFixus Head of Sales Roland Irwin, a tighter relationship between brand and advertiser is a must, not just for targeting, but measurement and attribution. “Being able to have that data flow and actually measure results, be able to see whether performance is happening across the publishers you’re choosing to work with – that’s where the big shifts will be,” he said. A tighter data-based relationship between brand and advertiser is a must, not just for targeting, but measurement and attribution. “Being able to have that data flow and actually measure results, be able to see whether performance is happening across the publishers you’re choosing to work with – that’s where the big shifts will be,” he said.
For more detailed coverage on D_Coded 2024 and AdFixus, you can refer to the articles below:
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