your solution in a privacy-focused world
Answers to some common questions we often hear in better understanding how the AdFixus Platform can help. Our technology addresses issues such as third-party cookie restrictions, anonymous consumer synchronisation, data breach risks, and audience reach.
AdFixus is a deterministic, first‑party, double‑encrypted and shareable IDs you own fully: no emails, no fingerprinting, no rented graph.
AdFixus is built on privacy-first principles. We never use personally identifiable information (PII) such as emails or phone numbers. Instead, our Anonymous Federated Identity technology creates deterministic, double-encrypted IDs that allow audience recognition without exposing or sharing personal data.
Users retain full ownership of their identity. AdFixus acts only as an enabler, providing anonymous IDs that businesses can use across their digital properties. No data is ever sold, rented, or shared with third parties without explicit consent.
As the industry moves away from third-party cookies, it restricted the ability to track usage across their domains without compromising privacy by using probabilistic methods (like fingerprinting).
In addition to this, analytics platforms, specifically Google Analytics increasingly buckets users into “Direct/None” as browsers and in-app webviews remove referral data. AdFixus’s durable ID will reverse this catch all and return the visibility for data like new vs returning users.
With the restrictions on third-party cookies implemented by leading browsers (e.g. Safari & Firefox), brands have lost sight of what is and is not working. Businesses are commonly seeing ~30-49% of their site traffic from Safari & Firefox and this traffic data is not appearing in marketing reports.
Though most domains are bloated with tagging solutions to try and track and report on these campaigns, they are typically implemented using third-party cookies making reports incomplete and ineffective.
AdFixus Platform provides patented technology that deploys a persistent first-party cookie that is not restricted by browsers and allows our partners to track, analyse and activate all of their traffic. This is particularly important for measuring the effectiveness of marketing campaigns, optimising campaigns, attribution modelling and media mix modelling initiatives.
Yes. AdFixus does not use fingerprinting or probabilistic methods. Our approach is deterministic and consent-driven, ensuring compliance and trust.
Building an ID internally is possible, building an ID that is viable across domains or connecting externally is not. You’ll need to understand and keep abreast of all browser changes and updates and also replicate patented double‑encryption, CDN routing & fail‑over architecture (multi‑AZ, 99.99 % SLA).
Ongoing upkeep > $500k / yr in DevOps & security.
AdFixus ships as a managed SaaS and re-invests a significant proportion of our resources and time on maintenance and updates that benefit the whole.
When you visit a website supported by AdFixus, our technology allows the site to generate its own unique identifier for your browser. This identifier is stored locally in your browser and is managed solely by the site you visited. AdFixus does not store, monetise, or access these identifiers.Key privacy safeguards include:
* Site Responsibility: The website acts as the data controller. If you opt out, the website informs us, and we ensure no identifiers are created for your browser on their site.
* No Personal Information: We do not collect or store personal information. Our system maintains complete anonymity while ensuring compliance with data protection laws.
Historically, this has not been possible. Traditionally, analytics solutions deploy and continue to deploy new first-party cookies every time a consumer lands on a new domain. There has not been a way to synchronise these cookies together – until now.
AdFixus’ patented technology deploys a persistent first-party cookie that synchronises anonymous consumers into a single identity.
Shared IDs could still be cookie‑based or email‑based. These breaks in Safari/Firefox can be blocked by privacy tools. You lose visibility and viability of our effort. Secondly, they operate on centralised graphs you don’t control.
AdFixus runs inside your domain and survives all modern browser restrictions. You own the data, you control the data and your match rates are higher, increasing ad revenue.
Security threats are increasing each day. AdFixus’ double encryption methodology helps combat this, by only storing and using anonymous identifiers. Using anonymous identifiers and private keys to activate audiences or match data with partners, significantly decreases data security and privacy risks associated with the capture and sharing of information.
Yes, our clients today are seeing up to a 50% reduction in visibility of their traffic.
Though Google has now shelved plans to remove third-party cookies it remains a significant issue affecting your web properties.
No, our script is < 10 kB, non-disruptive, runs only once per first visit and ID is generated in milliseconds.
The majority of deployments are behind an existing consent action and therefore non-disruptive to existing customer experience. You control the timings and failover.
By restoring full audience recognition and improving match rates, AdFixus helps you:
- Reduce wasted media spend
- Improve attribution accuracy
- Increase the value of your first-party data
- Strengthen customer experience across touchpoints
AdFixus is deterministic, meaning matches are exact, not probabilistic. This provides higher accuracy, stronger audience recognition, and more reliable data than cookies or fingerprinting technologies.
Yes. AdFixus is privacy-by-design, aligning with global regulations like GDPR, CCPA, and Australia’s Privacy Act. We anonymize IDs, minimize data collection, and ensure lawful processing based on user consent. See our Privacy page
Unlike others, AdFixus does not rely on personal identifiers, probabilistic fingerprinting, or rented identity graphs. Instead, we offer a deterministic, privacy-first identity framework that balances audience recognition with compliance and user trust.
As browsers have restricted third-party cookies, brands have lost sight of their traffic, this can be as high as ~49% of their total traffic. AdFixus durable first-party ID returns visibility of your users and allows you to connect your audience to premium publishers for marketing campaigns.
We have plenty of real-world publisher success stories; take a look at our case study section. We will continually update this section with any new case studies.
AdFixus integrates seamlessly with major marketing, analytics, and cloud platforms—including Adobe Analytics, GA4, Tealium, Optimizely, Facebook Ads, Google Ads, Bing Ads, AWS Cloudfront, Cloudflare, Azure Front Door, mParticle, and more. See our Integrations section.
Our platform is built with flexible, adaptive compliance controls, allowing rapid alignment with new regulatory frameworks as they emerge.
After deployment, you can start using the AdFixus ID to:
- Improve cross-domain tracking in GA4
- Compare results against cookie-based tracking
- Troubleshoot discrepancies in reporting
- Enhance audience recognition and targeting across channels
AdFixus believes that privacy laws are trending towards opt-in models, and we encourage our customers to adopt this approach.
Driving consent implementation is a key KPI for our success team, and we have already seen significant progress in Australia. We aim to lead the shift toward a privacy-focused internet.
Yes. AdFixus reconnects fragmented audiences by creating a consistent, privacy-safe ID across your owned and operated domains, something third-party cookies can no longer deliver.
Data sharing, and matching technologies (e.g. data clean rooms) utilise hashing of Personally Identifiable Information (PII). The use of PII increases the risk associated with a potential data breach, exposing businesses to severe financial penalties and reputational damage.
AdFixus has zero PII anywhere in our systems and we are matching on unique IDs that are decentralised and stored in the clients browser.
No, device fingerprinting is a way to combine certain attributes of a device — like what operating system it is on, the type and version of web browser being used, the browser’s language setting and the device’s IP address — to identify it as a unique device. It’s an imperfect method of identification.
Unlike the cookie, which is effectively a tracking monitor placed on an individual device, device fingerprinting relies on the probability that a device recognized as having certain attributes on one day is the same device seen with those same attributes on another day.
The AdFixus Platform leverages cookies and does not combine attributes to create a fingerprint, we are 100% deterministic not probabilistic.
Pending contract and legal, we can go live within 48 hours and you can start to see immediate results.
For larger enterprises we continually see 8-12hrs of effort though this normally takes approximately 2-4 weeks of time with resourcing, testing and release cycles.
This is a two step process:
Step 1: CDN config - Who is required: CDN or web owner - Estimated time: 30-60 mins with guidance
Step2: Deploy Script on site - Who is required: website owner - Estimated time: ~ 2 hours with guidance
Then testing and deployment of the site/s.
In Australia and other countries we are seeing a loss of 50% of the data you can collect. Acting now and gaining consent before the law is passed ensures you are not left flat-footed.
No, they only cover for known audiences. CDPs typically collect and activate only authenticated visitors. Some capture anonymous visitors using a tag, but this solution provides an incomplete view. To resolve this, AdFixus Identify generates an identifier that can be loaded directly into all major CDPs, capturing all visitors across all their domains.
- Your C-suite: defensibility and defensible strategic IP for the AI era
- Your revenue leaders: bigger and more accurate audiences = no revenue left behind & increased yield by 25%
- Your product team: platinum-tier ad products that set you apart from walled gardens
- Your ad ops/delivery team: no manual corrections or combining disparate ID sources or deduplicated ad product
- Your data & infrastructure team: compliance with no PII risks or legal headaches
- Your customers: frequency capping across the enterprise, outcome-based campaigns via Conversion APIs
- Your personalisation team: durable ID for rolling 12 month window, across brands/domains
- Your analytics team: durable ID to ingest into existing platforms to correct missing data and connect across domains
AdFixus is continually improving and developing new products for market:
- Identify: creates & manages the durable ID.
- Match: 100 % ID‑to‑ID match room with no PII exchange.
- Stream: first‑party Conversion API to push real‑time events to premium publishers.
- Measure: click and impression tracker streamed directly to your cloud storage.
- EDS: ML‑based Early‑Detection System for fraud & anomaly alerts, included with Identify.
Visit our Solutions section for complete descriptions.
We have found that even the largest enterprises have struggled with this. Our patented solution, Anonymous Federated Identity (AFxID), solves this challenge for our customers, elegantly and completely, preventing them from having to acquire specialised skills, and undertake costly R&D activities.
We have not found anyone who provides the same level of connectivity, privacy and security that we do. All other businesses do not pass over the keys to the identity, and the majority commercialise / monetise their customers' data.
Whilst there is value in testing solutions such as the Google Privacy Sandbox APIs it is important to not rely solely upon these and instead to adopt a comprehensive approach.
Organisations should seek to employ solutions that are future-proofed against ongoing privacy changes, supported across all browsers, and can be fully owned and activated by themselves.
AdFixus is a privately owned technology company with offices in Sydney and Singapore. We have been in operation since 2014 and we were incorporated in 2020
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