Evolving digital identity

in a privacy-focused world. AdFixus is always anonymous, accurate and in your control.

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Anonymous user across your sites are a single unified ID

Anonymous user across your sites are multiple independent IDs

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Why AdFixus?

AdFixus offers privacy-centric identity and matching solutions, that align with the world’s most rigorous privacy regulations and effectively address the decline of third-party cookies.

Utilising our patented identification method (Anonymous Federated Identity), AdFixus facilitates seamless customer connections without the use of personal information, empowering businesses and publishers to reach their entire audience, grow segments, track activity and deliver personalised experiences across their properties, while protecting consumer privacy and meeting regulatory requirements.

Third-party cookies are becoming obsolete
The data source that the industry has been trading on is being disabled due to misuse, which eroded individuals’ privacy and consent of their data. This broad industry shift has resulted in businesses facing a multitude of challenges, including significant changes in the privacy regulation landscape, which has impacted their ability to understand their audiences, reach new audiences and accurately track conversions.

Many businesses have turned to Identity Solution Providers to replace third-party cookies, but these solutions often fail to reach the entire audience, employ probabilistic methods that compromise privacy (e.g. fingerprinting) and rely on Personally Identifiable Information (PII), increasing the risk to individuals’privacy.

‍How is AdFixus different
At AdFixus, we prioritise privacy and offer a solution that empowers businesses to own the data themselves and to utilise data whilst meeting privacy requirements and giving consent control back to individuals.

For publishers and advertisers, our identity solution (AdFixus Identify) re-establishes connections with your full addressable audience, assigning one identity per visitor across all properties. This is further complimented and enable via our match solution (AdFixus Match), which creates and share segments, allowing you to trigger real-time events to enhance campaign focus, effectiveness, and ensure precise measurement of attribution - all underpinned by industry-leading match rates.

Our solutions are foundered on our patented identity solution – Anonymous Federated Identity, a deterministic solution, that conforms to industry standards for authentication, yet requires no personal information.

We pride ourselves on protecting individuals’ privacy and right to relevancy – our solutions are anonymous, accurate and able to be revoked.

Challenges we see

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Read all of our Frequently Asked Questions (FAQ's) and answers to some common questions we often hear, gain a better understanding how the AdFixus Platform can help. Our technology addresses issues such as third-party cookie restrictions, anonymous consumer synchronisation, data breach risks, and audience reach - AdFixus FAQs

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I can't track unauthenticated individuals across my domains

As businesses move away from third-party cookies, they have not been able to track usage across their multiple domains without compromising privacy by using probabilistic methods (like fingerprinting).

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I can't reach my customers without using third-party cookies

As browsershave restricted third-party cookies, brands have lost sight of their traffic, this can be as high as ~49% of their total traffic. As Chrome has now changed their decision on third-party cookies to opt-in for consumers, we think this will still continue to accelerate the problem.

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I can't reliably match individuals with segments, the match rate is poor

To increase marketing effectiveness, some brands have entered data-sharing arrangements, leveraging data clean rooms.  Whilst promising, they faced challenges with low match rates and probabilistic programmatic matching that have dramatically eroded the potential return on investment.

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I can't match without leveraging personal information, increasing risk and overheads

Data sharing, and matching technologies (e.g. data clean rooms) utilise hashing of Personally Identifiable Information (PII). The use of PII increases the risk associated with a potential data breach, exposing businesses to severe financial penalties and reputational damage.

AdFixus Platform

AdFixus Platform uses a patented technology (Anonymous Federate Identity) to return a total view of the audience back to brands and publishers alike. ​It works by leveraging first-party, server-side cookies to store information within the individual's browser, in a supported and privacy compliant manner. The AdFixus Platform contains two core components; AdFixus Identify and AdFixus Match.

AdFixus Machine Learning EDS
‍AdFixus Early Detection System is proprietary platform that leverages Machine Learning models to pro-actively and in near real-time detect anomalous traffic as well as potential suspicious activities across websites. With a very high precision and recall achieved throughout our iterative development and high quality of input data, EDS can detect and alert even on the most granular levels. This enables us to react and alert our clients against potential threats in near real-time manner.

AdFixus Identify

Generates a privacy-focused, persistent first-party identifier controlled by you, which is double-encrypted and synchronised across all your domains. It creates a single identity for both your authenticated and anonymous audience, allowing you to understand individuals, and serve them relevant personalised content.

Privacy compliance: Generates a unique identifier on consent that can be revoked.
Extended cookie windows: Generates a durable / persistent first-party cookie.
Single identity across domains: Ensures single view of customer across the enterprise.
Single view of customer: Allows for end-to-end journey analysis acrossthe enterprise.
Lowers Cost: Removes duplication, lowers related platform fees and delivers savings fast.
Privacy-focused: Reduces risk of data exposure, protecting brand and consumer privacy.
Near zero latency: Identifiers are generated in milliseconds, with all processing done in memory.
Improved Attribution: Creates a common durable denominator across your enterprise.
Activation: Match and activate directly with premium publishers, achieving industry leading match rates.
Learn more

AdFixus Match

Allows you to match unauthenticated individuals with a 100% match rate, without the need to capture and share any Personally Identifiable Information (PII). Eliminates risks associated with the theft of PII.

Industry Leading Match Rate: Achieves a 100% match rate, surpassing the industry average by 3 times.
PII Exclusion: Eliminates the use of Personal Identifiable Information (PII), mitigating the risk of a data breach.
Real-time Events: Stream real-time connections, allowing you to receive real-time events from partners, enabling you to capture attribution and update segments on the fly.
Segment Management: Upload, maintain, share, and match audience segments with ease.
Simple to Use Match Room: The AdFixus match room is SaaS based, it is intuitive and simple to use, and administer.
Integration: Synchronises with leading Customer Data Platforms (CDPs) to facilitate audience segmentation and attribution reporting.
Non-Click Attribution: Report and synchronise click as well as non-click audiences.
Learn more

AdFixus Stream

Allows you to stream your conversion events directly to publishers to optimise your media campaigns in real time. Conversion API’s (CAPI’s) have been offered by social platforms for a while, AdFixus delivers this functionality to premium publishers and partner advertisers. All without PII, in real time and complete visible and reportable attribution on the campaigns.

Industry Leading Capability: Compete with global publishers and social media platforms with direct, anonymous privacy compliant first-party connections - all in real time.
Real-time Events: Stream real-time conversions and signals, allowing you to send real-time events to publishers and partners, enabling you to report on attribution and update campaign segments on the fly.
Integration: Send events from your tag manager directly to your publisher partners.
Attribution: Report and synchronise click as well as non-click audiences across all browsers - including site conversions
Outcome-based / Performance Campaigns: Activate campaigns that deliver directly to your business goals. Connecting your business outcomes to the campaigns to drive success to your business.
Learn more

What businesses say about us

AdFixus partners with some of the world's leading businesses. Here's what they have to say about us.
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About Us
Andrew Brain,
Seven West Media Director of Audience Development and Growth

"In the past six weeks, deploying AdFixus has allowed us to gain insights on nearly 600,000 unique 7News.com.au browsers, with many coming from Safari, or social referrals which [previously] meant little to zero insight – simply put, a blind cookie we knew nothing about. Now we can drop them into cohorts."

Latest news

May 16, 2025
AdFixus joins IAB Europe’s Transparency and Consent Framework (TCF) and expands into Europe

Today, AdFixus announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework v2.2 (TCF) and expands into Europe with key first hire.

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May 7, 2025
Fractured publisher identity comes from fractured Martech. Enter the new wave of zero-PII identity and composable Martech

Technology and businesses looked at the unknown and known audiences as two different problems to tackle. In reality it is one customer in two states. Your ID and tech solutions have had to adapt. Composable has risen as a viable alternative, teams can build digital experiences on an identity layer that was designed for this moment. You don’t need to compromise between respect and results anymore.

Read More
May 7, 2025
The big publisher rebuild is already underway. If you’re not moving, you’re already behind.

The publisher MarTech stacks are in review and rebuild from the ground up. The basis and foundations that these stacks were built on is not the new norm. Publishers need to plan for what is coming in the future and take ownership of their data and identity programs to win.

Read More
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