Why AdFixus?
AdFixus offers privacy-centric identity and matching solutions, that align with the world’s most rigorous privacy regulations and effectively address the decline of third-party cookies.
Utilising our patented identification method (Anonymous Federated Identity), AdFixus facilitates seamless customer connections without the use of personal information, empowering businesses and publishers to reach their entire audience, grow segments, track activity and deliver personalised experiences across their properties, while protecting consumer privacy and meeting regulatory requirements.
Third-party cookies are becoming obsolete
The data source that the industry has been trading on is being disabled due to misuse, which eroded individuals’ privacy and consent of their data. This broad industry shift has resulted in businesses facing a multitude of challenges, including significant changes in the privacy regulation landscape, which has impacted their ability to understand their audiences, reach new audiences and accurately track conversions.
Many businesses have turned to Identity Solution Providers to replace third-party cookies, but these solutions often fail to reach the entire audience, employ probabilistic methods that compromise privacy (e.g. fingerprinting) and rely on Personally Identifiable Information (PII), increasing the risk to individuals’privacy.
How is AdFixus different
At AdFixus, we prioritise privacy and offer a solution that empowers businesses to own the data themselves and to utilise data whilst meeting privacy requirements and giving consent control back to individuals.
For publishers and advertisers, our identity solution (AdFixus Identify) re-establishes connections with your full addressable audience, assigning one identity per visitor across all properties. This is further complimented and enable via our match solution (AdFixus Match), which creates and share segments, allowing you to trigger real-time events to enhance campaign focus, effectiveness, and ensure precise measurement of attribution - all underpinned by industry-leading match rates.
Our solutions are foundered on our patented identity solution – Anonymous Federated Identity, a deterministic solution, that conforms to industry standards for authentication, yet requires no personal information.
We pride ourselves on protecting individuals’ privacy and right to relevancy – our solutions are anonymous, accurate and able to be revoked.
Challenges we see
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I can't track unauthenticated individuals across my domains
As businesses move away from third-party cookies, they have not been able to track usage across their multiple domains without compromising privacy by using probabilistic methods (like fingerprinting).
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I can't reach my customers without using third-party cookies
As browsershave restricted third-party cookies, brands have lost sight of their traffic, this can be as high as ~49% of their total traffic. As Chrome has now changed their decision on third-party cookies to opt-in for consumers, we think this will still continue to accelerate the problem.
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I can't reliably match individuals with segments, the match rate is poor
To increase marketing effectiveness, some brands have entered data-sharing arrangements, leveraging data clean rooms. Whilst promising, they faced challenges with low match rates and probabilistic programmatic matching that have dramatically eroded the potential return on investment.
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I can't match without leveraging personal information, increasing risk and overheads
Data sharing, and matching technologies (e.g. data clean rooms) utilise hashing of Personally Identifiable Information (PII). The use of PII increases the risk associated with a potential data breach, exposing businesses to severe financial penalties and reputational damage.
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