Financial Services as an industry is rapidly evolving, the race between the fintech upstarts and digital transformation of the established players has seen a seismic shift in their focus and go to market. This has resulted in an increase focus on first-party data collection and using this to power personalisation initiatives.
We have also seen a consolidation in the market with numerous M&A plays and brands building out a multi-prong and multi-brand approach to capture audience share and hold brand value.
How AdFixus Benefits the Financial Services Industry
AdFixus Identity is the backbone of your identity spine. Our durable first-party ID is owned by your business and will enable you to make your audiences addressable – fuelling your first-party data initiatives that drive your personalisation, customer journey and media optimisation programmes.
Cross-domain attribution
- Understand your users end to end even across domains. Many banking institutions will have a banking domain (acme-bank.com) and then also have a trading domain (acme-trading.com) - currently your analytics team cannot track your anonymous customers as they move across these different areas of your same company.
Personalization across the customer life cycle
- Extend cookie windows for longer use cases, optimizing personalization throughout the entire customer life cycle, including purchase funnels.
- Personalize experiences across the entire enterprise, ensuring a tailored approach to engage customers.
New vs Returning users
- We constantly see partners having incorrect data because of browsers re-seeding cookies every 7 days. Read our post on our findings and its implications – New vs Returning users
AdFixus Match: Targeting Without PII Risks
AdFixus empowers advertisers to retarget specific audiences without relying on personally identifiable information (PII) data. Whether re-targeting visitors to your website or adjusting targeting preferences, AdFixus Match eliminates the risks associated with exposing personal information to third parties.
Future-Proofing Against Industry Changes
- Navigate Google's ongoing deprecation of Third-Party Cookies, with full implementation expected in the second half of 2024. AdFixus remains ahead of the curve, mitigating the impact on publishers and advertisers.
- Overcome challenges posed by Safari's Third-Party Cookies blocking and Apple's Intelligent Tracking Prevention (ITP), ensuring continued identification capabilities.
- Stay compliant with evolving global Privacy Legislation, addressing restrictions on data, consent, storage, and sharing.
Mitigating Data Breach Risks
In an era of heightened data breach risks, AdFixus provides a secure advertising environment, reducing the likelihood of PII data breaches and associated fines.
Maximise media optimisation with AdFixus:
- Leverage audience retargeting capabilities, connecting directly with publishers to target desired segments, audiences, and individuals.
- Target both known and unknown users without browser or PII restrictions, utilizing the largest pool of users on your sites.
- Reduce wastage by enabling real-time suppression of customers who have completed desired outcomes, optimizing campaign efficiency.
- Achieve a 100% match rate through patented double encryption and matching functionality, surpassing industry norms.
- Real-time match functionality enables advertisers and publishers to optimize campaigns by qualifying individuals in and out of segments in real time.
In the ever-evolving financial services landscape, AdFixus stands as a reliable partner, offering innovative solutions to meet the unique challenges and opportunities in the industry.
Learn more about the AdFixus Platform
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