Education Industry

Digital Transformation in Education: Trends &Strategies

The pandemic witnessed the largest and probablyquickest digital transformation for most industries, especiallyeducation. 

Digital transformation in education has significantlyimpacted the sector—right from adopting technology in classrooms to changingthe ways that students learn. The education sector is still evolving andgrowing.

What is Digital Transformation inEducation?

Digital transformation in education enhances theexperience of learners, mentors, alumni and helps in institution management ofstudent admissions and other administrative tasks. It does so by leveragingtechnology to simplify business processes. It provides:

1.          A seamless enrollmentexperience for students. 

2.          An interactive andengaging learning experience.  

3.          Better learningoutcomes. 

4.          A flexible coursestructure that allows students to learn from any device, anytime. 

5.          Improvements in how toadminister student performance.  

6.          A seamlessschool/college/university administration process. 

It isthe first point around how education providers attract, engage, inform andultimately enroll in their courses online and on campus is where AdFixus canassist.

HowAdFixus Benefits the Education Industry 

Cross-domain attribution

• Understand your users end to end even across     domains. Many education providers are made up of either multiple schools,     venues and / or brands. Each of these may contain their own domain     (acme-sydney.edu) and then also have a second domain (acme-brisbane.edu) -     currently your analytics team cannot track your anonymous customers as     they move across these different areas of your same enterprise.

Personalisation across the customer life cycle 

• Extend cookie windows for longer purchase     decisions, optimizing personalization throughout the entire customer life     cycle, including purchase funnels. 
• Deciding on your education provider / course     is a major decision. That decision takes time to research, inform and     decide. Existing technologies only allow for short windows to personalize     this experience (7 -28 days). With AdFixus your institution will extend     cookie windows to a rolling 12 months basis.
• Personalize experiences across the entire     enterprise, ensuring a tailored approach to engage customers. 
     
     

New vs Returning users

• We constantly see partners having incorrect     data because of browsers re-seeding cookies every 7 days. Read our post on     our findings and its implications – New  vs Returning users

AdFixus Match: Targeting WithoutPII Risks 

AdFixusempowers advertisers to retarget specific audiences without relying onpersonally identifiable information (PII) data. Whether re-targeting visitorsto your website or adjusting targeting preferences, AdFixus Match eliminatesthe risks associated with exposing personal information to third parties. 

Future-Proofing Against IndustryChanges 

• Navigate Google's ongoing deprecation of     Third-Party Cookies, with full implementation expected in the November, 2024.     AdFixus remains ahead of the curve, mitigating the impact on publishers     and advertisers. 
• Overcome challenges posed by Safari's     Third-Party Cookies blocking and Apple's Intelligent Tracking Prevention     (ITP), ensuring continued identification capabilities. 
• Stay compliant with evolving global Privacy     Legislation, addressing restrictions on data, consent, storage, and     sharing. 

Mitigating Data Breach Risks 

In anera of heightened data breach risks, AdFixus provides a secure advertisingenvironment, reducing the likelihood of PII data breaches and associatedfines. Maximise media optimisationwith AdFixus: 

• Leverage audience retargeting capabilities,     connecting directly with publishers to target desired segments, audiences,     and individuals. 
• Target both known and unknown users without     browser or PII restrictions, utilizing the largest pool of users on your     sites. 
• Reduce wastage by enabling real-time     suppression of customers who have completed desired outcomes, optimizing     campaign efficiency. 
• Achieve a 100% match rate through patented     double encryption and matching functionality, surpassing industry norms. 
• Real-time match functionality enables     advertisers and publishers to optimize campaigns by qualifying individuals     in and out of segments in real time. 

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Conclusion
In the ever-evolving education sector, AdFixus stands as a reliable partner, offeringinnovative solutions to meet the unique challenges and opportunities in theindustry. 

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