Introducing carsales CAPI (Conversions API)
September 26, 2024
September 26, 2024
Elevating ad performance through precision targeting and actionable insights
In a rapidly evolving digital landscape, the need for precision in audience targeting and enhanced measurement to elevate ad performance has never been greater. At its upfront event, Open House 25', carsales mediahouse proudly unveiled its latest innovation—carsales CAPI (Conversions API). This cutting-edge technology is set to redefine how brands connect with their audience, offering unparalleled insights and performance, all while maintaining the highest standards of privacy.
At the heart of carsales CAPI lies a commitment to more precise audience targeting and enhanced measurement to elevate ad performance. Built on a foundation of AI-driven technology, carsales CAPI leverages first-party data to pinpoint audiences with the highest conversion potential. This means that advertisers can align their campaigns more closely with their specific objectives, targeting those who are most likely to engage and convert.
Beyond identifying these high-potential audiences, carsales CAPI extends its reach through sophisticated look-alike models. By analysing the behaviours of top-performing audiences, this technology can replicate these patterns across a broader spectrum of users, effectively expanding the target audience without compromising on relevance or quality. The result? A wider reach and a higher likelihood of converting new customers who exhibit similar behaviours to existing high-value audiences.
One of the standout features of carsales CAPI is its real-time measurement capabilities. In an industry where transparency and ROI are paramount, carsales CAPI delivers on both fronts. Advertisers can access bespoke insights into users behaviour within their dashboards in Ignition directly integrating their website data with carsales’ first-party data. This seamless integration allows for the tracking and analysis of the entire customer journey, from initial engagement to final conversion in one, easy-to-use system.
Such comprehensive measurement and insights capabilities are crucial in optimising ad performance. The technology’s ability to boost key performance metrics, such as landing page views, test drive bookings, and brochure downloads, is already evident. One client experienced 3x activity conversion rate in carsales CAPI lines relative to standard audience targeting*—a testament to the power and effectiveness of carsales CAPI.
In today’s digital environment, privacy is more than just a legal obligation; it’s a fundamental expectation. carsales mediahouse understands this, which is why carsales CAPI has been designed with a privacy-first approach at its core. All targeting and measurement activities are fully compliant with the latest data privacy regulations, ensuring that both brands and consumers can engage with confidence.
Additionally, carsales CAPI utilises secure match room technology powered by Adfixus, which guarantees data accuracy while safeguarding user privacy. This approach not only meets current industry standards but also positions carsales mediahouse as a leader in privacy-compliant, data-driven marketing.
For brands navigating the complexities of modern digital marketing, carsales CAPI offers a significant competitive advantage. As the reliance on third-party cookies continues to be phased-out, this technology provides a future-proof solution, ensuring that advertisers can maintain and even enhance ad performance in a world where data privacy is paramount. By adopting carsales CAPI, brands can secure their position at the forefront of digital advertising, benefiting from actionable insights and measurable outcomes.
In a market where precision, performance, and privacy are key, carsales CAPI stands out as an essential tool for any brand looking to get and stay ahead of the curve. To discover how carsales CAPI can transform your digital advertising strategy, contact carsales mediahouse today to leverage a strategic partnership for your brand that drives success in an increasingly complex marketing landscape.
Source:
* Client carsales CAPI conversion rate during Jan-March 24, as compared to the Client’s standard conversion rates in the prior three months.
.png)