Powering Election Night: How AdFixus Scaled Seamlessly with Australia's Leading News Publishers

25x Traffic Surge. Sub-1ms Response Times. Zero Downtime.

When Australians turned to trusted news sources for election coverage, AdFixus was right there behind the scenes, ensuring seamless, privacy-first data experiences at scale.

In the lead-up to the election, AdFixus partnered with the majority of Australia’s leading news websites (News Corp, Nine Entertainment and Seven West Media) to support high-velocity, high-integrity data activation across their digital properties. As the polls closed and results rolled in, the nation’s attention surged—so did web traffic. But thanks to our robust infrastructure and edge-first architecture, AdFixus didn’t just keep up, we thrived.

25x Increase in Traffic. Zero Performance Impact.

Election night saw a significant single event traffic spikes. Across our publisher network, we recorded a 25x increase in platform traffic compared to baseline levels. Our response? Smooth, stable performance across the board, with times under 1 milli-second and no degradation in delivery or accuracy.

Built for Peak Moments

This wasn’t luck, it was the foundational architecture and code. AdFixus is built to scale horizontally, with real-time edge processing and zero reliance on cookies or third-party IDs. That means no bottlenecks, no latency spikes, and no data privacy compromises, even under extreme load.

A Trusted Partner for Publishers

We’re proud to have supported the majority of Australia’s top-tier news brands through such a critical national moment. These partnerships reaffirm the importance of both performance and privacy in a modern, data-driven media landscape.

As media consumption evolves and audiences demand speed, relevance, and trust, AdFixus is ready to deliver, whether it’s election night or any night.

Ready for scale?
Learn how AdFixus can help your business handle its next big moment, without breaking a sweat.

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Imaged sourced from SMH.com.au